Ny endrika Italian Capital of Culture Fanentanana Logo Sy Fandefasana nataon'i Akomi dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2023

Italian Capital of Culture Fanentanana Logo Sy Fandefasana

nataon'i Akomi

Mpanjifa: Municipalities of Brescia and Bergamo

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

30,406

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #143502

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Italian Capital of Culture Fanentanana Logo Sy Fandefasana

Logo iray nozarain'ny tanàna roa samy hafa (Bergamo sy Brescia, nitambatra ho taona 2023 Renivohitry ny Kolontsaina Italiana) nentanin'ny kolontsaina pop ary natao hivoatra mandritra ny fotoana. Ny jeometrika iray manontolo dia mifototra amin'ny fiforetana singa tsipika miaraka amin'ny hateviny tsy tapaka, aingam-panahy avy amin'ny tsorakazo fanorenana izay fantatry ny tanàna roa, miaraka amin'ny tanjona hanongana ny stereotype amin'ny tanàna indostrialy ary hankalaza ny faharetany mandritra ny firongatry ny covid-19 voalohany. Ny singa mena malaza dia tsy hoe 3 sy B amin'ny fotoana iray ihany, fa afaka mahazo dikany sy endrika samihafa amin'ny toe-javatra samihafa.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Italian Capital of Culture Fanentanana Logo Sy Fandefasana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Italian Capital of Culture Fanentanana Logo Sy Fandefasana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Italian Capital of Culture Fanentanana Logo Sy Fandefasana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Refy & Fonosana: Minimum height of the logo: 10 mm
Marika: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknolojia Famokarana: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Fanamby Endrika: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Fikarohana: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Aingam-panahy: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Faharetan'ny Tetikasa: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Fizotr'asa: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.