Lucky Tiger Welcomes New Year Ny Fanoharana by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ny Fanoharana by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Lucky Tiger Welcomes New Year Ny Fanoharana

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #143761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Tiger Welcomes New Year Ny Fanoharana

Lucky Tiger Miarahaba ny Taom-baovao dia manambatra ny famantarana ny zodiaka amin'ny singa nentim-paharazana Shinoa notapatapahina taratasy, ka mahatonga ny endrika ho toy ny mijery avy eo amin'ny varavarankelin'ny varavarankelin'ny varavarankely, raha toa kosa ny biby tsara vintana dia manodina vola madinika volamena any ivelany, toy ny hoe mitondra harena. Ny fampiasana amin'ny ankapobeny ny loko mitovy amin'ny lohataona, miala amin'ny loko mena nentim-paharazana, ary manampy voninkazo sy zavamaniry be dia be, satria mitovy ny fanononana ny voninkazo sy ny harena (amin'ny faritra miteny sinoa), toa manana vintana tsara ho an'ity taona ity. harena.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Lucky Tiger Welcomes New Year Ny Fanoharana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lucky Tiger Welcomes New Year Ny Fanoharana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lucky Tiger Welcomes New Year Ny Fanoharana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.