Flycat Fly Cat Marika Famantarana by Wei Sun

Flycat Fly Cat Marika Famantarana by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Flycat Fly Cat Marika Famantarana

by Wei Sun

Client: DOTONE Brand Design

A' Design Award Vy Winner in Grafika Category

10,327

Verified Award Winner

Verify Award Status for #143892

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flycat Fly Cat Marika Famantarana

FLY CAT dia marika mifantoka amin'ny teknolojia fitsaboana am-bava. Ny fanavaozana marika vaovao dia handrava ny stereotype tany am-boalohany ary handrava ny eritreritra ny ho avy. Ny logo vaovao dia manolotra fahatsapana teknolojia maoderina miaraka amin'ny tsipika tsotra sy mazava, manangana indray ny rafitra hita maso miaraka amin'ny endrika fanitarana isan-karazany, ary mamolavola ny herin'ny marika. Amin'ny alàlan'ny fananganana marika IP, manangana fikambanan'ny marika sy famantarana marika, manome ny maha-olombelona ny marika ary manatsara ny fifaninanana fototra amin'ny marika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Flycat Fly Cat Marika Famantarana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Flycat Fly Cat Marika Famantarana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Flycat Fly Cat Marika Famantarana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimensions & Packaging: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Tags: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Production Technology: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Design Challenge: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Research: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiration: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Project Duration: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Operation Flow: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021