It Is In Your Genes Identité Dynamic by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identité Dynamic by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2023

It Is In Your Genes Identité Dynamic

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Varahina Winner in Grafika Category

11,743

Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identité Dynamic

Ity mari-pamantarana marika ity dia noforonina ho an'ny serivisy genotyping, izay ahafahan'ny predisposition amin'ny aretina azo avy amin'ny fototarazo. Tahaka ny firafitry ny ADN, ny foto-kevitra famolavolana dia naorina teo amin'ny rafitry ny kaody, dia ny kaody Morse natao manokana maneho ny litera abidy. Ny teny rehetra dia azo alaina sary an-tsaina amin'ity fomba ity, mamadika logo static ho toy ny maha-izy azy. Ny fango, izay anaran'ny Mpanjifa nosoratan'ny kaody, dia maka ny endriky ny ADN. Toy izany no isehoan'ny orinasan'ny Mpanjifa amin'ny foto-kevitra sy hita maso amin'ny maha-izy azy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana It Is In Your Genes Identité Dynamic, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana It Is In Your Genes Identité Dynamic. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana It Is In Your Genes Identité Dynamic dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon