Super Ego Ny Zavakanto Nomerika by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Grafika Solosaina, Famolavolana 3D, Fifehezana ary Fanodinana Sary Competition Category.
VolafotsyGrafika Solosaina· 2023
Super Ego Ny Zavakanto Nomerika
Client: Kutuko Studio SL
A' Design Award Volafotsy Winner in Grafika Solosaina Category
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- Verified Award Winner
- Verify Award Status for #144876
The Design
About Super Ego Ny Zavakanto Nomerika
Super Ego, tetikasa zavakanto maneso ny kolontsain'ny mpanjifa sy ny fiantraikan'ny media sosialy amin'ny olona. Ny tetikasa dia mikendry ny hitsikera ny famahanana artifisialy ny egoan'ny olona amin'ny alàlan'ny tia sy mpanaraka amin'ny sehatra media sosialy toy ny Instagram. Te hamorona fanehoana an'ohatra amin'ireo mahery fo vaovaon'ny fiaraha-monina izy io, izay miodina amin'ny fahazoana tia sy mpanaraka bebe kokoa ny fiainany. Ny tetikasa dia mifantoka amin'ny Instagram, izay ahitana ny sary rehetra navoaka an-tserasera ho toy ny seho mba hisarihana ny sain'ny mpampiasa.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Super Ego Ny Zavakanto Nomerika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Super Ego Ny Zavakanto Nomerika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Super Ego Ny Zavakanto Nomerika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
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