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Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe by Weina Xiao

Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.


VolamenaGrafika· 2023

Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award Volamena Winner in Grafika Category

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The Design

About Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe

Ny Chinese Style Coffee dia andiana sary an-tsokosoko noforonina ho an'ny marika voa kafe iray ary nampiharina amin'ny fonosana sy peta-drindrina. Ireo sary an-tsokosoko dia mampifangaro ny kolontsain'ny kafe amin'ny kolontsaina nentim-paharazana sinoa. Ireo mpilalao avy amin'ny Opera Peking sy ireo mpiady sabatra sinoa no misolo ireo endrika mahazatra amin'ny dokam-barotra kafe. Ny fihetsika dia avy amin'ny fampisehoana Opera Peking ary mampahatsiahy ny fihetsika fanainga kaopy kafe. Ny sary tsirairay dia natao amin'ny fomba pensilihazo amin'ny alalan'ny rindranasa Procreate, izay mitazona ny endrika vita tanana sy ny antsipiriany madinika. Ny haben'ny sary tsirairay dia 21 amin'ny 29,7 santimetatra.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Chinese Style Coffee Sary Fampirantiana ho an'ny Fonosana Kafe dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging
Illustration size:21cmx29.7cm,300pdi
Tags
China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology
Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge
The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research
In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration
This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration
The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow
The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members
Weina Xiao
Image Credits
Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021

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