Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona nataon'i Ting-Han Chen

Ny endrika Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona nataon'i Ting-Han Chen dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Meta, Paikady ary Serivisy.

VySerivisy· 2023

Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona

nataon'i Ting-Han Chen

Mpanjifa: Play Design Lab

Mpandresy A' Design Award Vy amin'ny Sokajy Serivisy

85,769

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #145605

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona

FunAging dia serivisy fanabeazana izay manome kilasy fampiharana smartphone hanohanana sy hanomezana hery ny zokiolona. Ny fampahalalana momba ny kilasy dia zaraina amin'ireo zokiolona amin'ny alàlan'ny Line, fampiharana ara-tsosialy malaza eo amin'ireo zokiolona ao Taiwan. Na izany aza, maro amin'ireo zokiolona no miatrika fanamby rehefa manandrana misoratra anarana ho an'ny kilasy amin'ny Line noho ny interface tsy mora ampiasaina ho azy ireo. Mba hamahana ity olana ity, ity tetik'asa ity dia mampiasa eritreritra famolavolana serivisy mifototra amin'ny zokiolona mba hanatsarana ny fizotry ny fisoratana anarana. Amin'ny alàlan'ny fanaovana diagnostika amin'ny famolavolana, dia mamantatra sy mamaha ny olan'ny mpampiasa traikefa (UX) izahay.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Funaging Fisoratana Anarana Kilasy Ho An'ny Zokiolona dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Refy & Fonosana: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Marika: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Teknolojia Famokarana: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Fanamby Endrika: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Fikarohana: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Aingam-panahy: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Faharetan'ny Tetikasa: The project started in June 2022 and finished in Dec 2022 in Taipei.
Fizotr'asa: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.