KK-Park Rafitra Famantarana by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2023

KK-Park Rafitra Famantarana

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

A' Design Award Volafotsy Winner in Grafika Category

41,513

Verified Award Winner

Verify Award Status for #147431

View at A' Design Award Press Release Award Badge

Colors

The Design

About KK-Park Rafitra Famantarana

Ny KK-Park dia rafitra famantarana ho an'ny faritra ara-kolontsaina sy fialam-boly ao Yancheng, Sina. Ny toerana, izay kianja filalaovana taloha, dia nohavaozina ho toerana fifanakalozana ara-kolontsaina eo amin'i Sina sy Korea Atsimo. Ny famolavolana dia mandika amin'ny fomba vaovao ireo singa Koreana, anisan'izany ny kofehy lava amin'ny akanjo nentim-paharazana Koreana, ny loko nentim-paharazana fantatra amin'ny hoe Obangsaek ary ny tsipika amin'ny litera Koreana. Ireo famantarana dia manaraka ny fihodinana miendrika fehikibo amin'ny toerana. Misy famantarana avo mitari-dalana mijoro eo akaikin'ny fidirana tsirairay mba hitarika ny mpitsidika. Ireo takelaka dia vita amin'ny vy tsy harafesina milefitra, novolavolaina mialoha ary napetraka teo an-toerana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana KK-Park Rafitra Famantarana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana KK-Park Rafitra Famantarana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana KK-Park Rafitra Famantarana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign