Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity) by Victor Weiss

Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity) by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2023

Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity)

by Victor Weiss

Client: Victor Weiss

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity)

Lahatsoratra: Victor Weiss dia endrika ivelany noforonina ho an'ny studio famolavolana iray. Ny logo dia monograma mampitambatra ny litera V sy W amin'ny endrika serif misy tsipika manodidina. Ny lamin'ny marika (brand pattern) dia noforonina tamin'ny fampiraisana ny litera avy amin'ny teny filamatra hoe "Be Exclusive", nizarazara amin'ny fandaminana voajanahary sady toa kisendrasendra, mampiaraka litera misy tsipika manodidina sy litera feno loko. Ny zavatra vita pirinty dia ahitana karatra fivarotana (business cards) sy taratasy fandefasana an-tsoratra amin'ny taratasy mainty, novokarina amin'ny fomba letterpress miaraka amin'ny fametahana volamena mafana (hot stamping), ary nohidiana amin'ny fitomboka savoka (wax seal). Ny endrika ivelany dia novolavolaina mba haneho ny hatsaram-piseho sy ny toetra manavaka.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Victor Weiss Maha-zava-dehibe: Mombamomba ny Endrika Ivelany (Visual Identity) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensions & Packaging: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tags: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Design Challenge: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Research: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspiration: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Project Duration: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.