Old Town of Lijiang Andiana Sary Fanoharana by Ju Jijing

Old Town of Lijiang Andiana Sary Fanoharana by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2023

Old Town of Lijiang Andiana Sary Fanoharana

by Ju Jijing

Client: Northeastern University of China

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Old Town of Lijiang Andiana Sary Fanoharana

Ny Tanàna Taloha ao Lijiang dia andiana sary fanoharana noforonina mba hampahafantatra sy hiaro ny kolontsain'ny tanàna fahagola iray any Chine. Ireo sary fanoharana dia mampiseho singa lova ara-kolontsaina, sehatra eo an-toerana ary loko misosona amin'ny fomba nasionaly. Ny sary tsirairay dia natao tamin'ny rindrambaiko famoronana vector amin'ny habe 800 x 800 milimetatra ary naverina navoaka tamin'ny teknolojia fanontam-pirinty avo lenta. Ity andiany ity dia mizara ny lova voajanahary sy ny lovan'olombelona ao Lijiang amin'ny fiteny ara-tsary mifanaraka amin'ny tsiron'ny vanim-potoana ankehitriny. Ny tanjona dia ny hanentanana ny sain'ny vahoaka momba ny kolontsaina nentim-paharazana any ambanivohitra sy ny fiarovana azy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Old Town of Lijiang Andiana Sary Fanoharana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Old Town of Lijiang Andiana Sary Fanoharana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Old Town of Lijiang Andiana Sary Fanoharana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022