Dalian Seafood Famolavolana Logo sy Fonosana by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2023

Dalian Seafood Famolavolana Logo sy Fonosana

by Ju Jijing

Client: Northeastern University of China

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #148231

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dalian Seafood Famolavolana Logo sy Fonosana

Ny Dalian Seafood dia famolavolana maha-izy azy amin'ny marika ary fonosana ho an'ny vokatra avy any an-dranomasina vonona hohanina. Ny logo sy ny sary mifandraika aminy dia ampiharina amin'ny fonosana tokana, boaty fanomezana lava azo tsoahana mitahiry boaty kely telo, ary boaty fonosana metaly. Sary tsy voafaritra mazava dia noforonina avy amin'ny endrika manokan'ireo biby an-dranomasina samihafa ary nalahatra amin'ny endrika miverimberina sy mifanenjana. Ny fifanoheran'ny loko mamirapiratra dia manome endrika maravaka ilay tononkira. Ny fonosana dia paozina amin'ny fomba nomerika miaraka amin'ny vita tsy misy famirapiratana amin'ny akora azo ampiasaina indray, ary ny boaty fanomezana azo tsoahana dia mora sokafana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Dalian Seafood Famolavolana Logo sy Fonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Dalian Seafood Famolavolana Logo sy Fonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Dalian Seafood Famolavolana Logo sy Fonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.