Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa by Chen Zilong

Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2023

Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award Varahina Winner in Grafika Category

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Colors

The Design

About Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa

Book Text: Mei Tao Wan dia maha-izy azy orinasa noforonina ho an'ny valan-tanàna momba ny indostria kolontsaina sy famoronana any Foshan, faritanin'i Guangdong. Ny logo dia miorina amin'ny litera M, izay fanombohan'ny teny hoe "beauty" (hatsaran-tarehy), ary amin'ny rafi-trano an-dohasaha misy dingana maromaro ao amin'ilay valan-tanàna. Endrika lava kokoa dia mampahatsiahy ny simonean-tanimanga an'ny indostria mpanao vilany eo an-toerana. Ny endriky ny trano kosa dia maneho ny sehatra ho an'ny zavakanto misokatra sy iraisam-pirenena. Ny rafitra mifanindry mifanindry dia mampiseho ny fivorian'ny talenta. Ampiharina amin'ny karatra fandraharahana, kitapo lamba ary poster ilay maha-izy azy ity, nomanina amin'ny ordinatera ary natonta mba hampiasaina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Mei Tao Wan Maha-Zava-dehibe: Maha-izy azy ny orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang