Animated Koopmans Logo Maha-izy ny Orinasa by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2023

Animated Koopmans Logo Maha-izy ny Orinasa

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About Animated Koopmans Logo Maha-izy ny Orinasa

Nangataka tamin'i Rebrandt i Koopmans mba hampita amin'ny fomba mazava kokoa ny sakan'ny karazany. Tsy maneho intsony izay ataony ny teny hoe "trano piontanana". Noho izany, ity ID vaovao ity dia tsy fiteny famolavolana mahafinaritra amin'ny lafiny estetika ihany, fa fitaovana ara-barotra stratejika ihany koa izay mampita ny vokatra isan-karazany azony atolotra. Ruud Winder, lehiben'ny famolavolana ao Rebrandt, naniry ny haneho ao amin'ny famolavolana ny toe-tsaina mavitrika amin'ny asa ao amin'ny fikambanana. Mifanohitra amin'ny fahanginana heverina ho an'ny orinasa mpanonta printy ny fihetsiketsehana, ary izany habetsahana izany indrindra no tsy maintsy nasongadina.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Animated Koopmans Logo Maha-izy ny Orinasa, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Animated Koopmans Logo Maha-izy ny Orinasa. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Animated Koopmans Logo Maha-izy ny Orinasa dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022