Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana nataon'i Chris Chung, Chien Chun Feng and Chun Yu

Ny endrika Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana nataon'i Chris Chung, Chien Chun Feng and Chun Yu dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2024

Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana

nataon'i Chris Chung, Chien Chun Feng and Chun Yu

Mpanjifa: Giant Group

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

15,030

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #149127

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana

Ny Mitaingina Bisikileta ho an'ny Hoavy Tsara Kokoa dia famolavolana fifandraisana ara-pahitana noforonina ho an'ny tetika momba ny tontolo iainana, ny sosialy ary ny fitantanana an'ny Giant Group. Ity tetika ity dia mampiray ny ezaka maro momba ny fambolena maharitra ho andry telo mandrakotra ny hetsika momba ny toetrandro, ny fivoriambe ary ny fiaraha-monina tafiditra. Loko mifamadika sy sary boribory tsotra nahazoana aingam-panahy avy amin'ny kodiaran'ny bisikileta no mamorona ny fitenim-pahitana. Ampiharina amin'ny pejy tranonkala, ny toromarika momba ny maha-izy azy ara-barotra, boky fohy momba ny marika, sarintsary mampahafantatra ary sary amin'ny tambazotra sosialy ity famolavolana ity. Ny tanjona dia ny fifandraisana mazava amin'ny mpankafy isan-karazany.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Cycling for a Better Future Famolavolana Fifandraisana ara-pahitana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Refy & Fonosana: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Marika: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Teknolojia Famokarana: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Fanamby Endrika: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Fikarohana: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Aingam-panahy: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Faharetan'ny Tetikasa: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Fizotr'asa: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patanta: Copyrights belong to Giant Group, 2023.
Mpikambana ao amin'ny Ekipa: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Loharanon-tsary: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.