Shan Yi Famaritana Ara-marika ny Endrika Fototra by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VarahinaGrafika· 2023
Shan Yi Famaritana Ara-marika ny Endrika Fototra
Client: Shan Yi
A' Design Award Varahina Winner in Grafika Category
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- Verified Award Winner
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The Design
About Shan Yi Famaritana Ara-marika ny Endrika Fototra
Ny Shan Yi dia mariky ny marika (brand identity) natao ho an'ny orinasa teknolojia matsilo manompo ny fambolena. Ny logo dia mampiasa endrika ampinga ho fefy ara-pahitana mba hanehoana ny fiarovana sy ny fahamafisana. Ao anatin'ny ampinga, ny litera S sy Y dia mifanolotra sady mifamatotra, mitondra hevitra momba ny anaran'ny marika sy ny fifandraisan'ny teknolojia matsilo amin'ny fambolena. Misy koa endri-tsoritra maneho làlan-kodiaran-tsarety sy salohim-bary, mampiseho ny fitaterana vokatra amin'ny fararano. Ny tsipika rehetra dia mitovy sakany ary ny logo dia manaraka ny "golden ratio" (fitsipiky ny lanjany volamena). Azo tontosaina amin'ny endrika maro ny mariky ny marika, na amin'ny fanontana, na amin'ny fanjairana, na amin'ny fitobahana simika (injection molding), anisan'izany ny fampiasana azy ho mariky ny fiara.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Shan Yi Famaritana Ara-marika ny Endrika Fototra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Shan Yi Famaritana Ara-marika ny Endrika Fototra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Shan Yi Famaritana Ara-marika ny Endrika Fototra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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