Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Meta, Paikady ary Serivisy Competition Category.
VySerivisy· 2023
Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana
by Xi Zhu
A' Design Award Vy Winner in Serivisy Category
Verified Award Winner
Verify Award Status for #150074The Design
About Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana
Ny Ecommuni Brochure dia famolavolana sampan-draharaha izay ahafahan'ny mpitsidika fampirantiana mamorona bokikely manokana ho azy manokana. Mifidy ny zavatra aseho ny mpitsidika mandritra ny fampirantiana amin'ny alalan'ny fikapohana ny sticker NFC apetraka eo anilan'ny vokatra. Ireo zavatra voafidy dia angonina ao anaty bokikely tobizina izay azo ovaina amin'ny alalan'ny rindrankajy iray, ka mahakasika ny fanovana ny lamina, ny marika ary ny kisary kely. Ny fonony dia noforonina avy amin'ny lalana nizoran'ny fitsidihana. Ny bokikely dia atonta amin'ny taratasy raha vao miala ny mpitsidika. Amin'izany, mihena ny fako taratasy ary ny angon-drakitra angonina dia manohana ny indostrian'ny fampirantiana.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ecommuni Brochure Famolavolana Sampan-draharaha ho an'ny Traikefan'ny Fampirantiana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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