Varahina Grafika · 2023
Sparrow Branding Maha Ara-marika Orinasa
- A' Design Award Varahina 2023 in Grafika
- CLIENT: Hiroshi Kurisaki Design
- Estimated Number of Design Views: 10,736
- Verification code 919F58E8D7 · Verify this award
Colors
About Sparrow Branding Maha Ara-marika Orinasa
Sparrow Branding dia maha ara-marika orinasa noforonina ho an'ny orinasa mpamokatra dokambarotra iray monina any Tokyo, naorina tamin'ny taona 2020. Ny maha ara-marika dia mahakasika ny logo, ny sary lehibe ary ny fitaovam-piraisan-kevitra. Voaseho eo ny tsintsina, izay niaingan'ny anaran'ny orinasa, miaraka amin'ny hazo pine ho hazo mariky ny orinasa. Ny hevi-dehibe dia avy amin'ny angano iray izay iarovan'ny hazo pine amin'ny loza rehetra ny tsintsina. Sampana pine marina, nalamina nataon'ny mpanakanto mpandrindra voninkazo, ary tarehimarika tsintsina mitovy amin'ny zava-misy, no nakana sary fa tsy nampiasaina sarin-tarehimarika avy amin'ny ordinatera. Ny tonony amin'ny endrika dia matanjaka sy miharihary kokoa noho ny mahafinaritra.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Sparrow Branding Maha Ara-marika Orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sparrow Branding Maha Ara-marika Orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sparrow Branding Maha Ara-marika Orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
