Nu Us Supplement Maha Ara-bakoka by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VyGrafika· 2023
Nu Us Supplement Maha Ara-bakoka
Client: Salvita Design
A' Design Award Vy Winner in Grafika Category
Verified Award Winner
Verify Award Status for #150619The Design
About Nu Us Supplement Maha Ara-bakoka
Ny Nu Us dia maha ara-bakoka ho an'ny endrika ara-barotra iray momba ny vitamina fanampiny. Ny logo dia manambatra litera efatra lehibe ho endrika iray mifamatotra tsara. Ny litera dia mampiasa endri-tsoratra manify sy mitovy habe manana sisiny maranitra ary elanelana tsy miova, izay mahatonga ny marika ho mazava sy mora vakina. Ny vitamina fanampiny dia amidy amin'ny endrika kapsoly ho an'ny andro sy ny alina. Ny kapsoly maraina dia apetraka ao anaty tavoahangy fotsy ary ny kapsoly alina kosa apetraka ao anaty tavoahangy mainty. Endrika masoandro sy volana tsotra amin'ny loko mavo mamirapiratra no mamaritra ny fahasamihafan'izy ireo. Ity famolavolana tsotra ity dia ampiharina amin'ny etiketa, karatra ara-barotra ary kitapo fivarotana.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Nu Us Supplement Maha Ara-bakoka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Nu Us Supplement Maha Ara-bakoka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Nu Us Supplement Maha Ara-bakoka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
- Tags
- Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
- Research
- Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
- Inspiration
- Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.
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