Espressionismo Floreale Karipetra by Laura Niubo

Espressionismo Floreale Karipetra by Laura Niubo is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Fanaka Competition Category.

VarahinaFanaka· 2024

Espressionismo Floreale Karipetra

by Laura Niubo

Client: Niubo

A' Design Award Varahina Winner in Fanaka Category

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Verified Award Winner

Verify Award Status for #152183

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Colors

The Design

About Espressionismo Floreale Karipetra

Espressionismo Floreale dia fanangonana karipetra momba ny fiverenana amin'ny fiainana amin'ny alalan'ny voninkazo. Amin'ny alalan'ny loko sy endrika jeometrika, ny famolavolana tsirairay dia mirakitra ampahany miteraka voajanahary iray amin'ny voninkazo amin'ny endriny misitaka indrindra. Ny karipetra dia tenona amin'ny fifangaroan'ny volon'ondry avy any Nouvelle-Zélande sy landy vegana mampiasa ny teknika fanjairana amin'ny tanana. Mivelona amin'ny famolavolana enina samihafa izy ireo: Anther, Carpel, Filament, Leaf, Petal ary Stamen. Ny famolavolana ny karipetra tsirairay dia fandalinana ny loko sy ny endrika izay miteraka fahatsapana fihetsika miolakolaka, kanto ary mahery toy ny an'ireo voninkazo ireo araka ny voajanahary ka manokatra fiainana velona mavitrika.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Espressionismo Floreale Karipetra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Espressionismo Floreale Karipetra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Espressionismo Floreale Karipetra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
Dimensions & Packaging: They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
Tags: rugs, textile, furniture, color, geometry, abstract, decoration, home
Production Technology: The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
Design Challenge: The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
Research: Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
Inspiration: Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
Project Duration: The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
Operation Flow: The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
Patents: Copyrights belong to Laura Niubo, 2024.
Team Members: Laura Niubo
Image Credits: Photographers: Danny Duran and Barbara Vidal