Flatiron Jiro by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award Volamena in Famolavolana Vokatra sy Fitaovana Jiro Competition Category.

VolamenaJiro· 2024

Flatiron Jiro

by Mr Smith Studio

Client: Egle

A' Design Award Volamena Winner in Jiro Category

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Verified Award Winner
Verify Award Status for #152608

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Colors

The Design

About Flatiron Jiro

Achille Castiglioni dia nino mafy fa tokony hamafa, hamafa, hamafa ny mpamorona ary amin'ny farany hahita ny fototry ny endrika. Bruno Munari dia mahazatra milaza fa ny fahasarotana zavatra dia mora, fa ny fanatsorana zavatra kosa dia tena sarotra. Ny Flatiron dia avy amin'ny fampitambarana ireo fanondroana roa ireo. Loharanon-jiro voasaron'ny vatana vita amin'ny takelaka vy tsotra misy aforitra tokana. Ny habetsaky ny singa faran'izay kely ho an'ny vokatra manana lenta lehibe, fanangonana jiro izay miavaka amin'ny endrika fototra sy mahomby.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Flatiron Jiro, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Flatiron Jiro izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Flatiron Jiro dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging: Width 350mm x Depth 200mm x Height 1900mm
Tags: Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology: Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge: Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research: Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration: The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration: Development of the project took 4 months and took place in Milan
Operation Flow: Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents: Patented 2023
Team Members: MrSmith Studio
Image Credits: MrSmith Studio