Unicorn Rebrand Famantarana ara-maso nataon'i Yating Liu

Ny endrika Unicorn Rebrand Famantarana ara-maso nataon'i Yating Liu dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

Unicorn Rebrand Famantarana ara-maso

nataon'i Yating Liu

Mpanjifa: Yating Liu

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

11,564

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #154412

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Unicorn Rebrand Famantarana ara-maso

Nanavao ny mari-barotra an'ny kamiao fivarotana sakafo meksikanina any New York ny mpamorona Yating Liu tao anatin'ny tetikasa fanandramana. Mampiasa loko mamelona sy famantarana ny endrika mba hahasarika ny mpianatra tanora. Ao amin'ny logo, ny "Uni" dia maneho ny oniversite, fa ny "Corn" kosa maneho ny Tacos. Ny lohahevitra soavaly tokandrano, malaza eo amin'ny tanora, dia mifanaraka amin'ny fampidirana tsiro vaovao isan-kerinandro ataon'ny marika. Ny logo dia manambatra ireo singa amin'ny fomba mamorona araka ny fitsipi-pitenenana espaniola. Ahitana teny mifandray amin'ny oniversite ihany koa ny zavatra ao amin'ny sakafo, ka miantoka rafitra ara-maso mitambatra mifamatotra amin'ny fototry ny marika.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Unicorn Rebrand Famantarana ara-maso, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Unicorn Rebrand Famantarana ara-maso. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Unicorn Rebrand Famantarana ara-maso dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Refy & Fonosana: Loyalty card 90mm x 54mm
Marika: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Teknolojia Famokarana: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Fanamby Endrika: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Fikarohana: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Aingam-panahy: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Faharetan'ny Tetikasa: The project started in July 2021 and finished in September 2021 in Beijing, China.
Fizotr'asa: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.