Varahina Grafika · 2024
Hand over Hand Maha Ho An'ny Tanana
by Yiwen Zhang
- A' Design Award Varahina 2024 in Grafika
- CLIENT: Hand over Hand
- Estimated Number of Design Views: 4,151
- Verification code F8D1EFD782 · Verify this award
Colors
About Hand over Hand Maha Ho An'ny Tanana
Ny Hand over Hand dia mombamomba maritrano famantarana (brand identity) noforonina ho an'ny mpanome tolotra fanabeazana manokana. Ny maha izy azy dia mitazona ny elementra tanana sy boky sokitra tanana avy amin'ny logo taloha mba hitazonana ny fitohizana sy ny toetra manokana. Ny Analogue, endri-tsoratra maoderina misy fiolahana malefaka sy endrika litera avo lenta, dia manohana feo be fihavanana sy azo atonina. Ny fanapahana geometrika boribory sy efa-joro dia mamorona rafi-pandaminana mitovy lanja izay mampiseho ny fahasamihafan'ny faritra sy ny mponina. Ampiharina amin'ny tambazotra sosialy, tranokala, boky elektronika, dokam-barotra ivelany, gazety, fonosana ary karatra fifandraisana ity rafitra ity.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Hand over Hand Maha Ho An'ny Tanana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Hand over Hand Maha Ho An'ny Tanana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Hand over Hand Maha Ho An'ny Tanana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
