Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana by Yasuhiro Yamamoto

Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Vokatra ho an'ny Zazakely, Ankizy ary Zaza Competition Category.

VarahinaVokatra Zazakely· 2024

Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Varahina Winner in Vokatra Zazakely Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana

Ny Hugoo dia kitapo an-tsoroka misy seza fipetrahana amin'ny valahana miditra ao anatiny, natao ho an'ny fivoahana miaraka amin'ny zaza. Ny kitapo dia mitazona ny endriny toy ny kitapo an-tsoroka mahazatra, jerena manohana zaza eo amin'ny seza mihamaimbo. Misy paosy efatra voalamina araka ny anjara asany, ka kitapo tokana ihany dia afaka mitahiry ireo entana ilaina amin'ny andro fivoahana. Volo mavo ny ao anatiny mba hahamora ny fahitana ny zavatra ao anatiny, ary paosy iray dia mamela ny fanalana mivantana ny takelaka famafazana. Ny lamba dia CORDURA, nofidina noho ny heriny sy ny faharetany. Rehefa tsy ilaina intsony ny seza fipetrahana amin'ny valahana, dia mbola azo ampiasaina ho kitapo an-tsoroka ihany ny Hugoo.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Hugoo Kitapo an-tsoroka misy Seza fipetrahana amin'ny valahana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama