Sanat Famolavolana Maha-izy azy ara-pahitana by Tamer El-Menyawi

Sanat Famolavolana Maha-izy azy ara-pahitana by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2024

Sanat Famolavolana Maha-izy azy ara-pahitana

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Vy Winner in Grafika Category

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Colors

The Design

About Sanat Famolavolana Maha-izy azy ara-pahitana

Sanat dia famolavolana maha-izy azy ara-pahitana natao ho an'ny orinasa iray misahana ny famolavolana sy ny fanaovana haingon-trano anaty. Ny famolavolana dia miorina amin'ny fahatsorana (minimalism) sy ny fomba tsy miendrika (abstraction). Tsipika tsotra no mamorona ny litera S amin'ny fomba maoderina. Ny "golden ratio" no mitarika ny fifandanjan'ireo tsipika ireo. Loko iray ihany no ampiasaina amin'ny lokony maro samihafa manerana ny maha-izy azy. Ny endrika notsotsoina dia natao mba hampitàna ny hafatry ny orinasa amin'ny fomba mazava sy mivantana. Ny maha-izy azy dia maneho ny fahitana sy ny fomba fiasa ara-famolavolana ampiasain'ny orinasa. Vita tao anatin'ny roa herinandro teo ho eo ny tetikasa, tamin'ny Febroary 2020.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Sanat Famolavolana Maha-izy azy ara-pahitana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Sanat Famolavolana Maha-izy azy ara-pahitana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Sanat Famolavolana Maha-izy azy ara-pahitana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.