Sabbioni Branding Fampiroboroboana Marika by Paul Robb

Sabbioni Branding Fampiroboroboana Marika by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolamenaGrafika· 2024

Sabbioni Branding Fampiroboroboana Marika

by Paul Robb

Client: Grafiche Sabbioni

A' Design Award Volamena Winner in Grafika Category

314,410

Verified Award Winner

Verify Award Status for #157679

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sabbioni Branding Fampiroboroboana Marika

Nitaky toerana vaovao ho an'ny marika ny Grafiche Sabbioni mba hankalazana ny faha-60 taonan'ny orinasa. Niara-niasa tamin'ny orinasa ny Salt&Pepper mba hamoronana fiteny ara-pahitana maoderina hampiroborobo io dingana lehibe io, manasongadina ny fahaiza-manaon'ny marika momba ny faharetana amin'ny boaty sy ny fizotran'ny fanontam-pirinty nentim-paharazana. Namorona rafitra marika mahery setra, matanjaka ary tsara ny Salt&Pepper, namorona andiana 100 isan-jato maharitra, mampiasa ranomainty mifototra amin'ny rano sy fako taratasy kely indrindra mba hampiroborobo ireo soatoavina fototry ny orinasa.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Sabbioni Branding Fampiroboroboana Marika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Sabbioni Branding Fampiroboroboana Marika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Sabbioni Branding Fampiroboroboana Marika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Dimensions & Packaging: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tags: Branding
Production Technology: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Research: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Project Duration: September - December 2023 - Italy
Operation Flow: The project was presented to the market in late 2023
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023