Yanzhou IP Design Sary an-tsary by Pan Shurui

Yanzhou IP Design Sary an-tsary by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2024

Yanzhou IP Design Sary an-tsary

by Pan Shurui

Client: Northeastern University of China

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Yanzhou IP Design Sary an-tsary

Ny Yanzhou IP Design dia andian-tsary an-tsary noforonina ho an'ny Yanzhou Ancient City, toerana manan-tantara any amin'ny Faritanin'i Zhejiang, Shina. Ireo sary an-tsary dia mamadika ireo singa ara-kolotsaina isam-paritra ho endrika famantarana ara-pahitana miorina amin'ny mpandray anjara. Ny sehatra dia mampiseho ny rafitra ara-drafitra sy fomba amam-panao eo an-toerana amin'ny alalan'ny loko misosona ary tontolo iainana milamina. Ny asa tanana rehetra dia nosoratana tamin'ny fampiasana rindrambaiko famolavolana grafika, miaraka amin'ny fandrefesana 3600 by 3600 pixels ary 300 dpi. Ny tanjona dia ny hanolotra ny kolontsaina an'ilay tanàna ela amin'ny endrika mifanaraka amin'ny fitiavana maoderina ary hanohana ny fiarovana azy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Yanzhou IP Design Sary an-tsary, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yanzhou IP Design Sary an-tsary. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yanzhou IP Design Sary an-tsary dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.