Lighting Tunnel Efitrano Fampirantiana by Nargiza Usmanova

Lighting Tunnel Efitrano Fampirantiana by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Maritrano Fampisehoana Ara-barotra, Anatiny ary Fampisehoana Competition Category.

VyFampisehoana Ara-barotra· 2024

Lighting Tunnel Efitrano Fampirantiana

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award Vy Winner in Fampisehoana Ara-barotra Category

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Verified Award Winner

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Colors

The Design

About Lighting Tunnel Efitrano Fampirantiana

Lighting Tunnel dia efitrano fampirantiana natao ho an'ny orinasa mpanao fanazavana GVA Lighting. Rindrina miolikolika no mamorona tokonana ara-drafitrarchitecture, ary misy fitaovam-panazavana napetraka manaraka ny sisiny roa. Endrika zava-maitso eo afovoany no nohatsaraina tamin'ny alalan'ny fanazavana LED malefaka, ary rindrina fotsy mitongilana no asongadin'ny rafi-panazavana maromaro. Ny rafitra dia vita amin'ny hazo sy vy misy takelaka MDF, sarona vinyl ary gorodona mitaratra. Ny habeny efitrano dia 8500 amin'ny 3500 amin'ny 3000 milimetatra. Ny loko maro samihafa aterak'ireo fitaovana ireo dia manampy ny efitrano hiavaka amin'ny fampirantiana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Lighting Tunnel Efitrano Fampirantiana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Lighting Tunnel Efitrano Fampirantiana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Lighting Tunnel Efitrano Fampirantiana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting