Dreavita Mental Wellness Fananganana marika by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Fananganana marika by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2024

Dreavita Mental Wellness Fananganana marika

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Varahina Winner in Grafika Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Fananganana marika

Dreavita dia marika fahasalamana mandroso sady tafiditra ho an'ny rehetra. Natao mba ho saro-pady, manaja ary misaina tsara ny maha-izy azy ara-pijery, ka maneho ny toetra manokatra an'ny marika. Niteraka avy amin'ny hevitra momba ny herin'ny natiora ilay foto-kevitra, ary nantsoina hoe Fiorenana avy amin'ny fahatsorana. Tahaka ny endriky ny natiora izay manondro ny faharetan-toerana, ny tanjaka ary ny fitomboana, dia mikendry ny hampita ireo hafatra ireo amin'ny alalan'ny teny famporisihana sy fomba famolavolana tsotra ny famantarana. Mifantoka amin'ny endriky ny natiora ny sary an-tsaina, ka mampiseho fa ny famerimberenana sy ny fiorenana dia mitondra fahombiazana eo amin'ny fiainana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Dreavita Mental Wellness Fananganana marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Dreavita Mental Wellness Fananganana marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Dreavita Mental Wellness Fananganana marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery