Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana by Zhou Haiwen, Che Shilong and Guo Cheng

Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2024

Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana

by Zhou Haiwen, Che Shilong and Guo Cheng

Client: China Global Television Network Co., Ltd. Beijing, CN

A' Design Award Vy Winner in Grafika Category

10,609

Verified Award Winner

Verify Award Status for #159827

View at A' Design Award Press Release Award Badge

Colors

The Design

About Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana

Ny "Ny Harena Tsirairay Manana Tantarany" dia fampielezan-kevitra fanentanana ho an'ny horonantsary fohy mampiseho harena nasionaly zato an'i Shina. Ampitahaina amin'ny kintana ny harena tsirairay, ary ny vondrona kintana dia maneho ny halavan'ny fotoana sy ny habaka. Ampifandraisina koa amin'ny efijery resaka ny harena tsirairay. Boribory ny sasany amin'ireo efijery, ary efamira ny sasany, samy manana toetra manokana avy. Ny boky no lohahevitra ara-pahitana lehibe, miompana amin'ny fanoratana amin'ny bararata Sinoa, ny boky voarohy tady, ny horonan-taratasy hoditra, ary ny boky mafy fonony. Ity fomba fijery an-tsary ity dia manampy ny mpijery avy amin'ny kolontsaina samihafa hahatakatra ny tantara tsirairay.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Every Treasure Tells A Story Fampahafantarana amin'ny Fampielezan-kevitra Fanentanana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Dimensions & Packaging: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tags: Culture, China, Heritage, Creativity
Production Technology: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Design Challenge: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Research: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Inspiration: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Project Duration: The project started in 2022 and is still in circulation worldwide.
Operation Flow: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Team Members: Zhou Haiwen, Che Shilong, Guo Cheng
Image Credits: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng