Hankany amin'ny votoaty
China In The Classics Famolavolana Sary Fampiroboroboana nataon'i Zhou Haiwen, Che Shilong and Guo Cheng

Ny endrika China In The Classics Famolavolana Sary Fampiroboroboana nataon'i Zhou Haiwen, Che Shilong and Guo Cheng dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.


VarahinaGrafika· 2024

China In The Classics Famolavolana Sary Fampiroboroboana

nataon'i Zhou Haiwen, Che Shilong and Guo Cheng

Mpanjifa: China Global Television Network Co., Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

13,126

Loko

Ny Endrika

Momba ny China In The Classics Famolavolana Sary Fampiroboroboana

Ny Sina ao anatin'ny Boky Kilasika dia famolavolana sary fampiroboroboana natao ho an'ny fandaharana amin'ny fahitalavitra momba ny boky kilasika sinoa fahiny. Ny boky no lohahevitra lehibe amin'ity famolavolana ity. Nampiasaina ho fototra ny boky fahiny avy any Atsinanana sy Andrefana, anisan'izany ny takelaka volotara sinoa, ireo boky nofehezina tady, horonan-taratasy hoditra ary boky misy fonony mafy. Nozarazaraina ireo endrika ireo ary naverina namolavola ho famantarana ara-pahitana tsotra. Ny lohatenin'ireo boky kilasika folo dia nampifangaroina tamin'ny soratra tanana sinoa (calligraphy). Ampiasaina taratasy manana toetra manokana azo tsapain-tanana ny bokotra fanolorana. Ity famolavolana ity dia manampy ny olona avy amin'ny kolontsaina samihafa hahatakatra tsara kokoa ny boky sy ny tantara sinoa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana China In The Classics Famolavolana Sary Fampiroboroboana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana China In The Classics Famolavolana Sary Fampiroboroboana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana China In The Classics Famolavolana Sary Fampiroboroboana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana
China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Refy & Fonosana
These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Marika
China, Classics, Heritage, Culture, Creativity
Teknolojia Famokarana
The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Fanamby Endrika
The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Fikarohana
In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Aingam-panahy
The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Faharetan'ny Tetikasa
The project started in 2022 in China, and is still promoted and distributed.
Fizotr'asa
In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Mpikambana ao amin'ny Ekipa
Zhou Haiwen, Che Shilong, Guo Cheng
Loharanon-tsary
Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng

Noharena

Tsidiho Ankoatr'i Designers.org

Mahità vokatra, serivisy ary tombontsoa avy amin'ireo mpiara-miasa amin'ny dokam-barotra.

Ny Endrika Tsara dia Mendrika Fankasitrahana Lehibe

Ny A' Design Award dia loka iraisam-pirenena ho an'ny endrika tsara, tsaraina amin'ny mpitsara. Mandraisa anjara amin'ny A' Design Award mba hahazoana tombontsoa hankasitrahana ara-kalitao, hahazoana laza, voninahitra ary fampahafantarana ny asanao. Asongadino ny asanao ho an'ny A' Design Award ary ifaninano mba hahazoana ny A' Design Prize sarobidy.

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