Ny endrika C'Est La Vie Boutique Anarana ara-barotra (Brand Identity) nataon'i Fan Wang dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VyGrafika· 2024

C'Est La Vie Boutique Anarana ara-barotra (Brand Identity)

nataon'i Fan Wang

Mpanjifa: C'est la vie Boutique

Mpandresy A' Design Award Vy amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #160104

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny C'Est La Vie Boutique Anarana ara-barotra (Brand Identity)

Ny C'est La Vie Boutique dia anarana ara-barotra noforonina ho an'ny fivarotam-pitafiana any Nanjing, Sina. Ny mpivarotra dia manangona marika fitafiana Sinoa sy Tandrefana amin'ny sokajy sy fomba maro isan-karazany, ka ny logo dia mampiasa endrika soratra mifangaro mba haneho izany karazana miavaka izany. Ny hazo sycamore any Nanjing, izay ampahany manan-danja amin'ny endriky ny tanàna, no sarintsary fototra manohana ny asa. Io singa io ihany koa dia noforonina ho fahitana mihodina, izay ny sarin-taratra mivadika azy no maneho ny fivoaran'ny tanàna. Ny rafitra ara-pahitana dia mivezivezy manomboka amin'ny fisy fisaka ka hatramin'ny fisy misy habe, ary manomboka amin'ny endrika mangina ka hatramin'ny endrika mihetsika.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana C'Est La Vie Boutique Anarana ara-barotra (Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana C'Est La Vie Boutique Anarana ara-barotra (Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana C'Est La Vie Boutique Anarana ara-barotra (Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Refy & Fonosana: The size may vary because there are different types of products.
Marika: Branding
Teknolojia Famokarana: The realization of the design consists of a variety of materials and techniques.
Fanamby Endrika: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Fikarohana: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Aingam-panahy: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Faharetan'ny Tetikasa: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Fizotr'asa: The store opened in September 2022. Located in Nanjing, China.