Dotline Mombamomba ny Orinasa by Tomohiro Kaji

Dotline Mombamomba ny Orinasa by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolamenaGrafika· 2024

Dotline Mombamomba ny Orinasa

by Tomohiro Kaji

Client: Dotline Co., Ltd.

A' Design Award Volamena Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #160477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Mombamomba ny Orinasa

Ity rafitra mombamomba ny orinasa ity dia natomboka mba hamoronana rafitra fandraharahana feno sy fahitana ny orinasa — Social Heroes izay hanentana ny fahitana ny orinasa amin'ny mpanjifany, ny mpiasany sy ny kandidà, ary ny olona rehetra mifandray amin'ny sehatra. Ny Dotline dia mahita ny mpiasa rehetra izay tonga hanampy amin'ny fiainana andavanandron'ny olona ho toy ny mahery fo. Ny logo dia mariky ny sary an-tsoratra maneho mahery fo iray manaronarona kapaoty sy mandroso, natao avy amin'ny litera, D avy amin'ny "dots" + L avy amin'ny "line." Satria manome sokajy fandraharahana 7 ny Dotline, dia tonga amin'ny rafitra loko misy loko 7 ny logo izay maneho ny sokajy fandraharahana tsirairay, natao tamin'ny endri-tsoratra tany am-boalohan'ny marika.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Dotline Mombamomba ny Orinasa, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Dotline Mombamomba ny Orinasa izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Dotline Mombamomba ny Orinasa dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.