Journey To Lijiang Andiam-Sary Sokitra by Jijing Ju

Journey To Lijiang Andiam-Sary Sokitra by Jijing Ju is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2024

Journey To Lijiang Andiam-Sary Sokitra

by Jijing Ju

Client: Northeastern University of China

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Journey To Lijiang Andiam-Sary Sokitra

Fizarana Mankany Lijiang dia andiana sary sokitra momba ny tanànan'i Lijiang any Shina. Ampiasain'ireo sary sokitra ireo ny sarin'ny saka tavy, fantatra amin'ny anarana hoe Wa Mao, ho singa ara-pahitana fototra. Ny Wa Mao dia marika ara-kolontsaina eo an-toerana ary manao ny asa mpitari-dàlana ho an'ny endri-javatra voajanahary sy ny fomban-drazana ara-poko ao Lijiang. Nalaina ny votoatiny ary nosokirina indray tamin'ny fomba fijery maoderina ireo marika ara-kolontsaina nentim-paharazana. Noforonina tamin'ny fampiasana rindrankajy famolavolana vector io andiana sokitra io ary novokarina tamin'ny teknolojia fanontana ambony lenta. Ny tanjona dia ny fanohanana ny fahafantarana sy ny fiarovana ny kolontsaina eo an-toerana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Journey To Lijiang Andiam-Sary Sokitra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Journey To Lijiang Andiam-Sary Sokitra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Journey To Lijiang Andiam-Sary Sokitra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.