Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VarahinaGrafika· 2025
Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika
Client: Doraj Design House
A' Design Award Varahina Winner in Grafika Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika
Lahatsoratra: Borna Sazegan dia maha-zava-dehibe ny marika noforonina ho an'ny orinasa iray izay manangana rafitra lehibe. Mifototra amin'ny tsipika ny maha-izy azy, aingam-panahy avy amin'ny tsipika mifanitsaka amin'ny rafi-metaly ampiasaina amin'ny fanorenana. Mamorona endrika biby ireo tsipika ireo, izay ahitana antsipiriany momba ny rafi-trano iray. Manana heviny manokana ny biby tsirairay: ny rhinoceros dia maneho hery sy fiaretana, ny soavaly maneho hafainganana, ny dieravy maneho hatsaran-tarehy, ary ny liona no mitarika ny vondrona. Ny loko mafana sy mangatsiaka ao anatin'ny palette dia mampiseho hery miaraka amin'ny fahatoniana. Azo ampiasaina amin'ny antsipiriany na amin'ny endrika feno ireo sary an-tsary.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Borna Sazegan Maha-zava-dehibe voalohany: Mombamomba ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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