Vy Grafika · 2024
Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity)
by Chungsheng Chen and Jinhe Wang
- A' Design Award Vy 2024 in Grafika
- CLIENT: Tainan University of Technology/Product Design Department
- Estimated Number of Design Views: 17,476
- Verification code BD46D4E62E · Verify this award
Colors
About Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity)
Lahatsoratra Boky: Inmyes dia maritrano marika (brand identity) noforonina ho an'ny orinasa mpanamboatra lenta solomaso. Ny anarany avy amin'ny fitenenana "in my eyes" ary maneho ny hevitra momba ny fijerena an'izao tontolo izao amin'ny fomba fijery manokana. Ny litera kely voalohany dia maneho fifandraisana akaiky sy manokana amin'ny mpanjifa tsirairay. Ny litera M dia noforonina mba haneho fanolorana tanana, izay marika iray maneho fahatokisana eo amin'ny marika sy ny mpanjifany. Ampiasaina io logo io eo amin'ny fitoeran-tsolomaso, karatra fitantanana, fonosana, tranonkala ary tambajotra sosialy. Ny loko dia omena amin'ny endrika RGB, CMYK, ary Pantone mba hisian'ny fahatoniana amin'ny endrika rehetra ampiasaina.
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Inmyes Maha Fototra: Maritrano ny Marika (Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Press Kit
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
