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Albella Mombamomba ny Marika by Elena Gamalova

Albella Mombamomba ny Marika by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.


VarahinaGrafika· 2024

Albella Mombamomba ny Marika

by Elena Gamalova

Client: Villa Albella

A' Design Award Varahina Winner in Grafika Category

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The Design

About Albella Mombamomba ny Marika

Ny maha-izy azy hita maso an'ny Villa Albella dia mirakitra ny fanahin'ny lova ara-kolontsaina any Toskana sady mandray fomba fijery momba ny toerana iray izay toeram-pialofana ho an'ny kolontsaina, ny tantara ary ny firaisana, ivon-toerana mavitrika amin'ny fanehoana ara-javakanto, fikarohana ara-sakafo ary fifanakalozan-kevitra iraisam-pirenena. Ny famolavolana dia manambatra tsara ny fomban-drazana amin'ny fahamaoderina. Ny fampidirana sampan-boninkazo roa dia maneho ny firaisana eo amin'ny fahasamihafana, miorim-paka amin'ny tantara niombonana. Mihoatra noho ny fitehirizana lova, ity tetikasa ity dia mampiroborobo ny fifanakalozana ara-kolontsaina manan-danja sy ny fankasitrahan izany, maneho ny fanoloran-tena amin'ny fahatoniana sy ny fampanankarena.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Albella Mombamomba ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Albella Mombamomba ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Albella Mombamomba ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging
The size may vary because there are different types of communication materials and products.
Tags
visual identity, villa Albella visual identity, logo, illustration
Production Technology
Many materials were used in the creation of the product and package.
Design Challenge
The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research
The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration
The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration
The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow
Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents
Copyrights belong to Elena Gamalova, 2023
Team Members
Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits
Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova

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