Marka Seza Maro Asa by Adel Alserhani is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fanaka Competition Category.

VarahinaFanaka· 2025

Marka Seza Maro Asa

by Adel Alserhani

A' Design Award Varahina Winner in Fanaka Category

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Verified Award Winner

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Colors

The Design

About Marka Seza Maro Asa

Ampidirina eto ny Fipetrahan-tanana Modulable, vahaolana fipetrahana ho an'ny olona roa izay azo ovaina mora foana ho lasa seza tsy misy tongotra, nefa tsy mila visy na lakaoly. Ity famolavolana mahafinaritra ity dia mamporisika ny fandaharana fipetrahana mavitrika sy ny fomba fiaina salama. Nahazo aingam-panahy avy amin'ny lasely rameva ampiasain'ny mpifindrafindra monina Bedouin, ka mampifangaro ny lova kolontsaina amin'ny hatsaran-tarehy maoderina. Mety tsara amin'ny fampiasana ao anatiny sy any ivelany, indrindra any amin'ny faritra toy ny Moyen-Orient sy Azia, ity singa ity dia mampiroborobo ny fifandraisana ara-tsosialy sy ny fahazoana aina, ary manasa ny mpampiasa hankafy ny fipetrahana ifampizarana amin'ny fomba mahafinaritra sy mahaliana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Marka Seza Maro Asa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Marka Seza Maro Asa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Marka Seza Maro Asa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modular armrest for two persons could convert into legless chair without any use of screws or glue giving the user the ability to change positions in a healthy and fun way of assembling .The design is a modern floor seating inspired by camel saddle that have been use as an an armrest when bedouin nomads settle . Marka could be use as an outdoor furniture and as an indoor in another regions such as middle-east and asia where floor seating is more common.
Dimensions & Packaging: - Panel (A) H:50cm - W:50
- Panel (B) H:50 - W:40
- Cover : consist of three padded section connected by hidden level adjustable joinery .
- Triangular Pillow
First position (marka) : can be slides into each other as an X shape to be floor armrest .
Second Position ( legless chair ) : insert Panel B into Panel A to have legless chair and by using the padded cover and the triangular shaped pillow you have the ability to change between various body positions
Tags: Floor seating , Cultural Furniture , Modular furniture , Lightweight, recycled, recyclable, suitable, cosy , Creative, innovative,
Production Technology: Keeping the flow of organic multi uses of this ancient furniture the designer intention is to develop from natural and recycled composite materials to reserved this amazing connection and harmony between land and humanity that trace back to the main inspiration of this design . the base of the piece will be made of 100% recycled and recyclable polypropylene recovered from local furniture production waste and the local auto- motive industry.
Design Challenge: Living in a massive and vast city such as Riyadh, with a population of almost 8 million, I have noticed a growing sense of loneliness among individuals. This might be due to the booming economy and rapid development across all sectors. However, it social effects have become more noticeable, with people feeling a sense of strangeness and not belonging. In our pursuit of progress, we must not forget the importance of maintaining the social fabric that binds us.To address this, we need to foster sharing and caring through genuine human interaction, reclaiming the sense of community that has always been a cornerstone of our identity. The motive behind this design challenge is not to force change but to provide a solution to this social phenomenon within an everyday product that everyone needs.
Research: The product sparks from Social and Behavioral Research that aims to explore the shift in social norms and traditions within Arab societies, focusing on the contrast between historical communal lifestyles and the contemporary situation. The study examines how these changes impact individual behavior and social well-being.the main goal is to Design an everyday object that encourages social interaction and strengthens the sharing spirit in ones life. This project should seamlessly integrate into daily life, promoting genuine connections and a sense of belonging.The research method form Marka was in Arab Literature and archived images and paintings from Orientalists on the other hand I ran few social studies on social media and public spaces and verbal interviews to have a sense of the general atmosphere among society and I noticed the following :
Economic Pressures: The pursuit of economic success and the demands of modern careers have shifted focus from communal to individual goals
Technology and Social Media: While these have connected people globally, they often contribute to physical isolation and superficial interactions.

mpact on Individuals:

Social Isolation: The weakening of traditional social networks can lead to feelings of loneliness and alienation.
Mental Health: Increased stress and mental health issues are linked to the loss of community support.
Identity and Belonging: Rapid cultural changes can lead to a crisis of identity and a diminished sense of belonging.
Inspiration: In revisiting our visual memory, the bedouin lifestyle emerges as a profound influence on the concept of Marka. Constant traveling was not just a way of living it was a celebration of freedom, encapsulated by exploration and following the unknown. This Bedouin spirit manifested in the practical use of the design multipurpose, lightweight, and easy to transport.Originally, Marka used as a saddlery for camel riding. However, when bedouin communities settled, Marka transformed into a furniture piece . From this concept of multifunction and modularity I found the bridge that links this rooted product to a contemporary product all in one design .
Project Duration: Project started in September 2023 in Riyadh - Saudi Arabia . The prototypes started in early 2024.
Operation Flow: The First position of Marka is a call to have a dialogue with the others while the second position gives the modern need to have a moment for the individual .