Infinite Borders Maha-mombamarika ny Marika by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VolamenaGrafika· 2025
Infinite Borders Maha-mombamarika ny Marika
by Netease Games Art Design Center
Client: NetEase Games
A' Design Award Volamena Winner in Grafika Category
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- Verified Award Winner
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The Design
About Infinite Borders Maha-mombamarika ny Marika
Infinite Borders dia maha-mombamarika ny marika ho an'ny lalao paikady mitranga amin'ny vanim-potoanan'ny Fanjakana Telo. Ny sary famantarana ny marika dia avy amin'ireo tarehintsoratra an-tsary ao amin'ny anarana sy avy amin'ny endrika efamira misy makarakara hita amin'ny fomba filalaovana lalao paikady. Ny mainty, ny mena ary ny fotsy, loko nalaza tamin'ny Tarana-mpanjaka Han, no ampiasaina ho loko fototra. Ny sori-borosy soratra kanto fisaka no manampy ho singa fanampiny. Ny endri-tsoratra maoderina no mameno rafitra ara-pahitana milamina sy fisaka. Ampiharina amin'ny peta-drindrina nomerika, ny takila mombamba ny mpampiasa ary ny zavatra vita pirinty io famolavolana io, ary azo itarina amin'ny lalana samihafa izy io sady mitazona ny fitovizan'ny endrika hita maso.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Infinite Borders Maha-mombamarika ny Marika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Infinite Borders Maha-mombamarika ny Marika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Infinite Borders Maha-mombamarika ny Marika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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