High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2025

High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award Volafotsy Winner in Grafika Category

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Colors

The Design

About High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana

High Mountains Flowing Water dia peta-drindrina sy endrika manokana hita maso noforonina ho an'ny fampirantiana zavakanto sinoa sy italiana. Ny famolavolana dia mampifangaro singa tatsinanana sy tandrefana mba hanehoana ny fifanakalozana ara-kolontsaina. Ny soratra sinoa midika hoe tendrombohitra sy rano dia natambatra tamin'ny litera anglisy amin'ny fihetsika kaligrafika mikoriana iray, ary ny litera M sy W dia mamorona endrika mampahatsiahy andry romanina. Ny loko mena, fotsy ary maitso dia manondro ny sainam-pirenena italiana. Ny lohatenin'ny fampirantiana, ny daty ary ny toerana dia nosoratana tamin'ny endri-tsoratra lehibe kokoa mba ho fantatra haingana. Ny kitapo fitondrana entana, ny fikopahana ary ny mari-pamantarana ho an'ny mpiasa dia mizara io famolavolana hita maso io ihany.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana High Mountains Flowing Water Endrika Manokana Hita Maso ho an'ny Fampirantiana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release