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Flores Fandriana fitsaharana by Joao Demele

Flores Fandriana fitsaharana by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award Varahina in Famolavolana Fanaka Competition Category.


VarahinaFanaka· 2026

Flores Fandriana fitsaharana

by Joao Demele

Client: Karams

A' Design Award Varahina Winner in Fanaka Category

Colors

The Design

About Flores Fandriana fitsaharana

Flores dia fandriana fitsaharana natao ho an'ny fipetrahana milamina sy ny fialan-tsasatra. Manana endrika boribory ilay asa, ary misy fiankinan-damosina miolikolika mihodidina tsy tapaka manodidina ny fipetrahana mba hamoronana fahatsapana ho voafefy. Mipetraka amin'ny fototra tsy dia miharihary ny vatany lehibe mba hahazoana faharetana, ary misy latabatra kely eo anilany mitambatra aminy izay manolotra sehatra ho an'ny boky, zava-pisotro na entana manokana. Ny rafitra anatiny matanjaka dia ampiarahina amin'ny fôma be dansite sy fonony malefaka, miaraka amin'ny zaitra mazava manaraka ireo fiolahana. Ny latabatra kely eo anilany dia vita amin'ny hazo voajanahary eo ambony rafitra vy manify.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Flores Fandriana fitsaharana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Flores Fandriana fitsaharana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Flores Fandriana fitsaharana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging
Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags
Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology
The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge
The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research
The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration
Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration
The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow
The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members
João Demele
Mollde

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