No Excuse Boky Fanairana Miendrika Lakroa by ABC Design Communication

No Excuse Boky Fanairana Miendrika Lakroa by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Sosialy Competition Category.

VySosialy· 2025

No Excuse Boky Fanairana Miendrika Lakroa

by ABC Design Communication

Client: ABC Design Communication

A' Design Award Vy Winner in Sosialy Category

33,431

Verified Award Winner

Verify Award Status for #164278

View at A' Design Award Press Release Award Badge

Colors

The Design

About No Excuse Boky Fanairana Miendrika Lakroa

Ity famolavolana boky fanairana miendrika lakroa ity dia fitaovana mahery vaika sy manavao ho amin'ny fampitomboana ny fahatsiarovan-tena sy ny fampiroboroboana ny hetsika. Ny endriny ifandraisana, ny sary mahery vaika, ary ny antontan'isa misy fiantraikany dia mampita amim-pahombiazana ny hamehana maika amin'ny olana. Amin'ny alalan'ny fampirosoana ny mpampiasa amin'ny sehatra manokana sy ny famporisihana ny fandraisana anjara, dia manao asa toy ny mpanentana fiovana izy io, manome hery ny tsirairay avy mba ho lasa mpiaro mazoto ho an'ny fiarovana sy ny fitovian-jo ho an'ny vehivavy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana No Excuse Boky Fanairana Miendrika Lakroa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana No Excuse Boky Fanairana Miendrika Lakroa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana No Excuse Boky Fanairana Miendrika Lakroa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimensions & Packaging: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tags: noexcuse, women, violence, abcdesign, brochure, awareness, social
Production Technology: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Design Challenge: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Research: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiration: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Project Duration: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Operation Flow: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Team Members: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis