What Next Famantarana ny Marika by Marko Stanojevic

What Next Famantarana ny Marika by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2025

What Next Famantarana ny Marika

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #164675

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About What Next Famantarana ny Marika

Ny vokatra hita maso farany dia azo amin'ny fandraisan'ny tandindona iray sy ny fanovana azy ho marika fanontaniana amin'ny fametrahana azy eo ambonin'ny efajoro kely kokoa eo ambany (tapany iray ampahefalin'ny efajoro lehibe eo amboniny) ary apetraka eo amin'ny teboka mitongilana nefa mijanona eo am-pifandanjana, mamorona fahatsapana hita maso momba ny fifanoherana miaraka amin'ny fandrindrana kely fotsiny ny singa. Ny logo What Next, toy ny anarana koa, dia oxymoron amin'ny fomba iray, fanontaniana sy valiny indray mandeha, mamorona fifanolanana. Irery, ny logo-tandindona dia kilema tsotra sy niniana ary fitaovana fifandraisana mahitsy, mikatsaka ny hamorona be amin'ny ezaka kely napetraka.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana What Next Famantarana ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana What Next Famantarana ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana What Next Famantarana ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.