Ny endrika Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika nataon'i Xiaoming Meng and Xueke Fang dia mpandresy sarobidy amin'ny 2025 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.
VarahinaGrafika· 2025
Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika
nataon'i Xiaoming Meng and Xueke Fang
Mpanjifa: China Social Entrepreneur Foundation
Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika
Mpandresy Loka Voamarina
Hanamarina ny Sata Loka ho an'ny #164726Ny Endrika
Momba ny Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika
Meet in Arcadia dia famolavolana maha-izy azy ny marika noforonina ho an'ny tetikasa fanavaozana ny ambanivohitra ao amin'ny vohitra Longtang, faritra Guizhou, Shina. Ny loharanon-tsary dia avy amin'ny endri-tsoratra sinoa midika hoe hatsaran-tarehy. Ny saha vary an-tehezana dia sary voasoritra amin'ny fomba tsotra sy abstraite. Eo ambonin'ireo saha, dia miray amin'ireo tsipi-tsoratry ny endri-tsoratra ireo trano abstraite an'ny vohitra Miao, ary lasa tafo iray amin'ireo tsipika ireo. Manohana ny fizahantany any ambanivohitra amin'ny maha-indostria ifotony ao an-toerana ilay marika. Ny tanjon'ny famolavolana dia ny hampiseho ny kolontsaina ifotony sy hanampy ny mponina ao an-tanàna handray anjara amin'ny fananganana ny marika.
Ny Fankasitrahana
Momba ny A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Meet in Arcadia Famolavolana ny Maha-izy azy ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Ao Ambadiky ny Endrika
Fitaovana ho an'ny Mpanao Gazety
Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.
- Toetra Manokana
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Refy & Fonosana
- Height 594mm x Width 420mm
- Marika
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- Teknolojia Famokarana
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - Fanamby Endrika
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Fikarohana
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - Aingam-panahy
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Faharetan'ny Tetikasa
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Fizotr'asa
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Patanta
- Logo (2022) China Social Entrepreneur Foundation
- Mpikambana ao amin'ny Ekipa
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - Loharanon-tsary
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
Noharena
Tsidiho Ankoatr'i Designers.org
Mahità vokatra, serivisy ary tombontsoa avy amin'ireo mpiara-miasa amin'ny dokam-barotra.
Hijerena Bebe Kokoa
Endrika Mifandray
Jereo ireo endrika nahazo loka hafa ao amin'ny sokajy mitovy, voafantina araka ny kalitao.
