Rebrand Next Branding nataon'i Eluan Araujo

Ny endrika Rebrand Next Branding nataon'i Eluan Araujo dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2026

Rebrand Next Branding

nataon'i Eluan Araujo

Mpanjifa: Ash Studio

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

14,435

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #167125

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Rebrand Next Branding

Ity tetikasa ity dia mampiseho rafitra maha-izy azy an-tsary natao hanehoana ny fiaraha-monina sy ny fitohizana eo amin'ny taranaka samihafa ao anatin'ny sehatra iraisan'ny andrim-panjakana. Ny tolo-kevitra dia mifototra amin'ny rafitra jeometrika mazava sady modiolary izay ahafahana mampihatra malefaka sady mitandro ny firindran-tsary. Ny marika dia mampitambatra ny fahatsotrana ara-batana sy ny halalin'ny an'ohatra, ka mamela ny fanovana amin'ny endrika sy mpanatrika maro. Ny vokatra dia maha-izy azy maharitra sy mandaitra mifanaraka amin'ny tontolo mitaky fifandanjana eo amin'ny fanehoana maoderina sy ny fomban-drazana.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Rebrand Next Branding, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Rebrand Next Branding. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Rebrand Next Branding dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Refy & Fonosana: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Marika: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Teknolojia Famokarana: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Fanamby Endrika: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Fikarohana: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Aingam-panahy: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Faharetan'ny Tetikasa: The project was developed between March and April 2024 in Curitiba, Brazil.
Fizotr'asa: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.