Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award Volamena in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.
VolamenaGrafika· 2025
Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika
by LMNT Company
Client: LMNT Company
A' Design Award Volamena Winner in Grafika Category
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- Verified Award Winner
- Verify Award Status for #167330
The Design
About Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika
Ny Kakao AI Campus dia famolavolana mari-pamantarana ny marika noforonina ho an'ny toerana fianarana natokana ho an'ny faharanitan-tsaina artifisialy. Misokatra ho an'ny mpiasan'ny orinasa, ny vondrom-piarahamonina eo an-toerana, ny fikambanan'olom-pirenena ary ny olona voafetra ny fidirany amin'ny teknolojia nomerika io toby io, ary manohana ny fanofanana ireo talenta amin'ny AI. Ny rafitry ny marika dia ahitana kisary maherin'ny 50, sary fototra, sary an-tsaina, takela-pamantarana ary sary mihetsika miova endrika (morphing motion graphics) naorina manodidina ny lohahevitra momba ny fahafahan'ny tsirairay tsy misy fetra. Ny fomba fiasa famolavolana ho an'ny rehetra dia manatsara ny fahitana sy mitarika ny fivezivezena ao anatiny sy ivelan'ilay toerana.
The Recognition
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Kakao AI Campus Famolavolana ny Mari-pamantarana ny Marika dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Dimensions & Packaging
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Design Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Project Duration
- Seoul, Republic of Korea
- Operation Flow
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Patents
- ©2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - Image Credits
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
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