Onshore Roasters Asa: Famoronana endrika varotra (Branding) by Cansu Dagbagli Ferreira

Onshore Roasters Asa: Famoronana endrika varotra (Branding) by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2025

Onshore Roasters Asa: Famoronana endrika varotra (Branding)

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Onshore Roasters Asa: Famoronana endrika varotra (Branding)

Lahatsoratra: Ny endriky ny marika Onshore Roasters dia mampiseho ny firindran'ny rendrarendra, ny natiora, ary ny faharetana. Ny logo dia mampiray ny voan-kafe, ny tara-masoandro, ary ny onja, mamboly ny fombafomba fanaovana maraina tonga lafatra eny an-dranomasina. Ny palette tany-toetra voafidy tsara sy ny fonosana taratasy averina ampiasaina dia manamafy ny fanoloran-tenan'ny marika amin'ny hatsaran-tarehy sy ny soatoavina miaro ny tontolo iainana. Notarihin'ny fomba fiainan'ny yachting, ny famolavolana dia mampifandanja ny fahatsorana sy ny fahamboniana, mamorona fifandraisana milamina eo amin'ny kafe tena tsara kalitao sy ny rano malalaka.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Onshore Roasters Asa: Famoronana endrika varotra (Branding), fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Onshore Roasters Asa: Famoronana endrika varotra (Branding). Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Onshore Roasters Asa: Famoronana endrika varotra (Branding) dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Tags: coffee, yacht, sea, logo design, branding, packaging
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Design Challenge: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Research: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiration: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Project Duration: From September 2023 to March 2024
France
Operation Flow: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.