Fast Women Sary by Martin Hoffmann is a highly esteemed winner of the very prestigious 2025 A' Design Award Varahina in Famolavolana Fakana Sary sy Fanovana Sary Competition Category.

VarahinaFakana Sary· 2025

Fast Women Sary

by Martin Hoffmann

Client: Hoffmann Design

A' Design Award Varahina Winner in Fakana Sary Category

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Verified Award Winner

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Colors

The Design

About Fast Women Sary

Mampiseho ny foto-kevitra momba ny vehivavy sy ny fiara hazakazaka amin'ny fomba fijery vaovao io andian-tsary io. Fa tsy ho toy ny singa haingon-trano fotsiny, dia miseho ho olona matoky tena ao anatin'ny tontolo ara-teknika ny vehivavy. Mampita fahatapahan-kevitra, hatsarana ary fahamaivana ny sary tsirairay, sady maneho fahalemena amin'ny fomba mangingina. Mitana fahatoniana voajanahary ny fiteny amin'ny vatana. Mitarika ny maso sy mamorona fihetseham-po ny fandrafetana sary mazava sy ny kilalao voatendry amin'ny fanamavoana. Mba hahazoana fihenjanana mifandanja, ny tono fototra mafana amin'ireo sary dia mifanohitra amin'ny ampahany amin'ny hatsarana ara-teknika. Amin'ny ankapobeny, mamoaka rivo-piainana tony sy mifantoka ireo sary.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Fast Women Sary, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Fast Women Sary. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Fast Women Sary dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Tags: Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Production Technology: Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Research: Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Inspiration: The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Project Duration: The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Operation Flow: The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Image Credits: Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024