Grovehood Collective Fananganana Marika by Cansu Dagbagli Ferreira

Grovehood Collective Fananganana Marika by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2025

Grovehood Collective Fananganana Marika

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #168860

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Colors

The Design

About Grovehood Collective Fananganana Marika

Ny Grovehood Collective dia miara-miasa amin'ny toeram-pambolena madinika miaro ny tontolo iainana mba hamoronana marika menaka oliva tsy mbola voahoditra mangarahara any Holanda. Ny mari-pahalalana ara-maso dia mampifandanja ny fomba nentim-paharazana sy ny fahamaoderana, ka manantitrantitra ny maha-azo itokisana sy ny fahafahana manaraka. Ny etiketa aingam-panahy avy amin'ny andron-taloha miaraka amin'ny antsipiriany voatetika manokana sy ny fandrafetana litera voadio dia maneho ny fahaiza-manao ary mampiseho ny antsipiriany rehetra momba ny niavian'ny oliva. Ny marika oliva misy fihodinana dia manome voninahitra ny fanoloran-tena ataon'ny toeram-pambolena tantanan'ny fianakaviana izay mitodika manodidina io voankazo io ny fiainany manontolo, ary ny loko tahaka ny tany dia manasongadina ny fiavian'ny vokatra avy amin'ny voajanahary, ka mamorona rafitra famonosana mirindra tsara.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Grovehood Collective Fananganana Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Grovehood Collective Fananganana Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Grovehood Collective Fananganana Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.