Cyp Famantarana Orinasa by Pablo Prada Granada

Cyp Famantarana Orinasa by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2025

Cyp Famantarana Orinasa

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award Vy Winner in Grafika Category

10,171

Verified Award Winner

Verify Award Status for #169177

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cyp Famantarana Orinasa

Nanatona ny studio i Cyp nitady safidy vaovao momba ny maha-izy ara-kisary izay hanavao ny endrik'ny marikany, hanorina maha-izy manokana saingy miavaka maneho ny fisiana vaovao sy ny fomba fiasa vaovao eo amin'ny sehatry ny asany. Ny famolavolana farany dia mampiseho ny serivisy fototra sy ny tolotra vokatra an'ny orinasa sady mampita fahatsapana fiarovana sy fahatokiana. Ny foto-kevitra dia voataona ny fitsipiky ny Yin-Yang izay maneho ny fifandraisan'ny hery mifanohitra, ary mirakitra ny maha-roa amin'ny tsipika vokatra lehiben'i Cyp izay mifanandrify mandanjalanja sy mifameno.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Cyp Famantarana Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Cyp Famantarana Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Cyp Famantarana Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada