Cathay Pacific Rafitra Fialamboly An-tsidina nataon'i Michael Holler and Deniz Kurtcepe

Ny endrika Cathay Pacific Rafitra Fialamboly An-tsidina nataon'i Michael Holler and Deniz Kurtcepe dia mpandresy sarobidy amin'ny 2025 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Serasera, Fifandraisana ary Traikefan'ny Mpampiasa.

VolamenaSerasera· 2025

Cathay Pacific Rafitra Fialamboly An-tsidina

nataon'i Michael Holler and Deniz Kurtcepe

Mpanjifa: Cathay Pacific Airways Limited

Mpandresy A' Design Award Volamena amin'ny Sokajy Serasera

86,268

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #169385

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Cathay Pacific Rafitra Fialamboly An-tsidina

Ny Cathay Pacific In Flight Entertainment dia sehatra nomerika ho an'ny mpandeha ao anaty fiaramanidina. Mifanaraka amin'ny karazana efijery 14 ny rafitra ary miasa amin'ny fiaramanidina Airbus A350, Boeing 777 ary Airbus A321. Ny tahan'ny fifanoherana avo dia manohana ny fahafahan'ny rehetra mampiasa azy. Ny endri-javatra My Journey dia ahafahan'ny mpandeha manamboatra araka ny safidiny ny fandaharam-potoanan'ny diany, ary ny tahiry misy haino aman-jery mihoatra ny 10.000 dia manolotra sarimihetsika, fandaharana amin'ny fahitalavitra, podcast ary fiantsenana. Azo atao amin'ny alalan'ny efijery fikasihana, ny fitaovana an-tanana na ny fanaraha-maso eo amin'ny seza ny fitetezana. Ny endri-javatra Watch Together dia ahafahana mijery miaraka amin'ny mpandeha hafa amin'ny famakiana mifanindry.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Cathay Pacific Rafitra Fialamboly An-tsidina, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Cathay Pacific Rafitra Fialamboly An-tsidina izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Cathay Pacific Rafitra Fialamboly An-tsidina dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Refy & Fonosana: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Marika: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Teknolojia Famokarana: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Fanamby Endrika: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Fikarohana: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Aingam-panahy: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Faharetan'ny Tetikasa: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Fizotr'asa: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patanta: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Mpikambana ao amin'ny Ekipa: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Loharanon-tsary: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023